Jammu Tawi: Samsung, India’s largest consumer electronics company, today inaugurated its first Online-to-Offline (O2O) lifestyle store in India at Jio World Plaza mall, the recently inaugurated ultra-luxury precinct for retail, leisure and dining in Mumbai, strengthening its commitment to India. Samsung BKC, spread across 8,000 sq ft, in Jio World Plaza, is located strategically in
India Business News: Samsung is launching its first online-to-offline lifestyle store in the country. The store, which is located in Mumbai, will highlight Samsung's top-o
The store comes with a Hobby Room that includes a mobile gaming experience on an 85-inch 8K QLED TV and Samsung’s professional range of gaming monitors and laptops.
"India is the most strategic market for Samsung. Smartphone or consumer electronics penetration is still not 100%. So that is going to be the number one priority-how do we reach out to consumers who still do not have a refrigerator or TV or washing machine. The mobile phone is almost penetrated at 85%, I believe, but it will evolve in a different direction where premiumisation will kick in, a mass of under-Rs 15,000 users will now migrate up to Rs 25,000, then Rs 40,000 price point."