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Cheil’s regional ECD for Central America on how creativity makes tech accessible, working on one of the world’s most innovative brand and the importance of humour
It’s been a tough year but a good year for the team at Cheil Central America. Regional ECD Mariana Peluffo took the helm in December 2019… and shortly after that Covid-19 hit. But in that time, the team has pulled off some witty, beautifully crafted work for Samsung and Greenpeace, and within the network the region is making waves. As a leader, Mariana has embraced the challenge of working remotely, flexibly and efficiently.