Cannes Contenders: Cheil Shares Its High Hopes and Highlights lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.
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Cheil’s regional ECD for Central America on how creativity makes tech accessible, working on one of the world’s most innovative brand and the importance of humour
It’s been a tough year but a good year for the team at Cheil Central America. Regional ECD Mariana Peluffo took the helm in December 2019… and shortly after that Covid-19 hit. But in that time, the team has pulled off some witty, beautifully crafted work for Samsung and Greenpeace, and within the network the region is making waves. As a leader, Mariana has embraced the challenge of working remotely, flexibly and efficiently.
This print campaign for Greenpeace sheds a light on how plastic is modifying all our landscapes irreversibly.
Responses by Mariana Peluffo, creative director, Cheil Central America
Background: The purpose of “The Nature of Plastic” print campaign for non-governmental environmental organization Greenpeace was to encourage everyone to stop the consumption of unnecessary plastics in Chile. The targets of the project were Chilean citizens.
Reasoning: Greenpeace has a powerful voice that has set the tone for this campaign. From the beginning, we knew we wanted to create a stunning visual campaign that could effectively reflect what plastic pollution is doing to nature. From a different perspective, “The Nature of Plastic” exposes a clear message: Plastic is everywhere. The most important thing is that every print ad has a QR code so viewers can take action immediately.
Cheil Calls for Behavioural Change by Reimagining Iconic Chile Locations in Plastic Bags lbbonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lbbonline.com Daily Mail and Mail on Sunday newspapers.