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New Zealand Fashion Week is excited to announce its talented ambassadors set to represent the events 20th year milestone and champion New Zealand’s fashion industry. Recognising the successful launch of the ambassador programme in 2019, NZFW has expanded .
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This story was published on Thrive. We tend to think of “influencers” as a super-modern phenomenon – social media superstars who wield the power to affect the buying habits of others, often via sponsored content. But the concept of an influencer who had a formal relationship with a brand can be traced back to the 1760s. After English potter Josiah Wedgwood made a tea set for Queen Charlotte, he was permitted to title his cream set of tea ware “Queen’s Ware”. This royal endorsement dramatically increased orders and made Wedgwood pottery massively popular among the elite.
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