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Tesco shows consumers how to buang suay this CNY with catchy medley Details 21 January 2021
Tesco Malaysia has rolled out an MV inspired by Cantopop singer Leo Ku s famous medley of songs titled Golden Hits , as part of its Chinese New Year campaign titled
Ong (luck) is in your hands. The campaign s central theme revolves around overcoming the struggles of the pandemic and hopes to inspire consumers that their luck for 2021 is in their hands.
Tesco s medley, which was composed by VMLY&R, is related to the generation that each family member belongs to. For example, the song rewritten for the mother was inspired by Anita Mui s song in the 1980s while the father s was inspired by Aaron Kwok s song in the 1990s. Meanwhile, the team drew inspiration from S.H.E s song in the 2000s and the son s jam was inspired by the latest rap songs from China, Tesco s head of brand and loyalty Sammy Chan told