The celebration of Chinese New Year has not been the same for everyone since the pandemic hit in 2020. This 2022, Malaysians are hoping with a sense of renewed optimism, that the Year of the Tiger will be a year to make up for lost time and opportunities. Naga DDB Tribal Malaysia and Watsons Malaysi
Unlike other years, this year in the
MARKETING-INTERACTIVE newsroom we saw a higher number of agencies showing off their creative prowess during the festive Chinese New Year period. From augmented reality to social campaigns, agencies are spreading love and joy this Chinese New Year.
Agencies are known to solve problems, was the sentiment put forth by Terence Teo, Meet Isaac’s co founder – and this year there are tons of pain points when it comes to gathering and visitations. COVID led to the acceleration in the use of digital and technology for us to solve new problems which we have traditionally never experienced before. The team has always wanted to do a pet project where we could unleash our creativity and solve real-life problems, while having fun. So we when this idea sparked, everyone jumped on it. The announcement of the limitation during visitation could have been a real bummer midway of the project, but the team did not let that deter them, and instead, worked
Tesco shows consumers how to buang suay this CNY with catchy medley Details 21 January 2021
Tesco Malaysia has rolled out an MV inspired by Cantopop singer Leo Ku s famous medley of songs titled Golden Hits , as part of its Chinese New Year campaign titled
Ong (luck) is in your hands. The campaign s central theme revolves around overcoming the struggles of the pandemic and hopes to inspire consumers that their luck for 2021 is in their hands.
Tesco s medley, which was composed by VMLY&R, is related to the generation that each family member belongs to. For example, the song rewritten for the mother was inspired by Anita Mui s song in the 1980s while the father s was inspired by Aaron Kwok s song in the 1990s. Meanwhile, the team drew inspiration from S.H.E s song in the 2000s and the son s jam was inspired by the latest rap songs from China, Tesco s head of brand and loyalty Sammy Chan told