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Is influencer marketing giving word of mouth a new name?

Influencers launch web shows, brands

While the likes of Sumukhi Suresh, Bhuvan Bam and Zakir Khan cashed in on the opportunities to launch their shows on over-the-top video streaming platforms, Amit Tandon, Vir Das or Abhishek Upmanyu are hosting their own stand-up shows on the world stage

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