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Indias booming ecommerce market is spurring a packaging makeover among consumer goods makers, as they chase the growing number of online shoppers. Companies are seeking to make their products more robust to survive the rigours of shipping, with some saying they have already seen results, in the form of fewer returns.
Researcher NielsenIQ shows online contribution for impulse food such as chocolates, confectioneries and salty snacks rose to 5% in 2023, from 3% in 2022. In case of products such as washing powders/liquids, pre-post wash products, detergents and bleaches, online contribution climbed from 6% to 7% year-on-year. r. For utensil, toilet, floor and glass cleaning fluids, online sales grew from 10% of total sales to 11% in the period under review.