The economic turbulence of the past few years has buffeted South African consumers and their shopping habits. How can retail advertising best meet these challenges and serve their customers better? The past few years have been tough for South African consumers. The Nielsen IQ 2022 Consumer Outlook Study[1] reports “a substantially altered picture of South
Adspace24: Leadership appointments
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Media Moves: Adspace24 announces leadership appointments, Vineel Agarwal new CEO of Havas SA, Radio Awards webinar announced
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Adspace24 expands its leadership team
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This week’s BIG move: Ads24 opens up
a new advertising world for media agencies and owners
The media sector
continues to operate within a faltering economy which led to an 8% drop in
total advertising spend in 2020 over 2019. Google and Facebook have
aggressively grown their share of market spend and ADvTECH continues to disrupt
the way we transact, deliver and measure the efficacy of advertising campaigns.
Against this backdrop media owners have had to dig deep, keep staff motivated,
agency relationships strong, and deliver new products that meet high client
expectations.
A prime example of
tackling these challenges has resulted in innovation from Media24, who some