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Anzu and IAS launch measurement solution to validate 3D in-game media quality: Best Media Info

Anzu and IAS launch measurement solution to validate 3D in-game media quality: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Ben fensterYannis dosiosBestmediainfo bureau delhiBestmediainfo bureauMediainfo bureau delhiIntegral ad scienceChief commercial officer

Anzu, IAS launch first 3D in-game media quality validation solution

Anzu, IAS launch first 3D in-game media quality validation solution
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United statesYannis dosiosBen fensterTrademark officeIntegral ad scienceLast julyChief commercial officerUnited states patentBest use of emerging mediaDigiday media buyingPlanning awards

Anzu & IAS Launch Measurement Solution To Validate 3D In-Game Media Quality

Anzu and Integral Ad Science (IAS) have launched the industry’s first solution that measures viewability and invalid traffic (IVT) across 2D and 3D gaming environments and tracks them within the IAS Signal platform.

Ben fensterYannis dosiosMedia rating councilInteractive advertising bureauIntegral ad science

Anzu and IAS take on viewability and invalid traffic in gaming | News

Marketers are looking for greater transparency and actionable data to deliver results for their campaigns as time in gaming increases.

Ben fensterIntegral ad science

Future State: Navigating the Consumer Experience In a 3 0 Future

Facilitating authentic brand experiences in the metaverse.. From Campaign US

United statesBen fensterRoblox livetopiaAlison weissbrotErik murphy chutorianGabrielle heymanInfillion gardenPatrick galesAmerican eagle

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