Salsa Fresca Mexican Grill
Eric Friedman will lead Salsa Fresca’s growth plans include adding more corporate stores as well as franchise units.
Salsa Fresca Mexican Grill, whose always-fresh, never-frozen concept has driven its popularity and growth throughout Connecticut and New York, announced plans to continue its growth over the coming year. Emerging stronger than ever from the pandemic, Salsa Fresca is very pleased to welcome Eric Friedman, a former Team Director for New England at Chipotle, as its new COO to lead its growth initiatives. Growth plans include doubling the number of restaurants over the next 12 months while continuing the regional chain’s successful formula, inclusive culture and focus on creating a welcoming environment at every location.
Salsa Fresca Mexican Grill
An eight-year Chipotle veteran, Friedman brings a unique skill set to the table.
Salsa Fresca Mexican Grill announced plans to continue its growth over the coming year. Emerging stronger than ever from the pandemic, Salsa Fresca welcomed Eric Friedman, a former Team Director for New England at Chipotle, as its new COO to lead its growth initiatives. Growth plans include doubling the number of restaurants over the next 12 months while continuing the regional chain’s successful formula, inclusive culture and focus on creating a welcoming environment at every location.
Friedman will lead Salsa Fresca’s growth plans include adding more corporate stores as well as franchise units. “We thrived throughout the pandemic because we were able to adapt, and even with our lobbies shut down, we did a tremendous amount of volume, which was an amazing thing for us,” says Marc Miles, co-owner of Salsa Fresca Mexican Grill. “Our continued success and growth lie
Salsa Fresca Mexican Grill, whose always-fresh, never-frozen concept has driven its popularity and growth throughout Connecticut and New York, continues to bring its popular brand of fast casual cuisine to new communities with its new franchise strategy. The first franchise location opened in West Hartford, Connecticut on December 1, 2020, marking the 11th location of the popular regional chain.
The franchise initiative will be led by industry veteran Troy Davidson, who will serve as Salsa Fresca Mexican Grill’s first Franchise Territory Director with a mandate to grow units in CT, RI, Western MA and parts of NY. Troy brings 25 years of industry experience to the table, and as a former franchisee at McDonald’s, Bennigan’s Grill & Tavern, and Jersey Mike’s, Davidson has a deep working knowledge of every aspect of the franchise business including real estate, construction, operations, marketing, finance and human resources.