Salsa Fresca Mexican Grill
An eight-year Chipotle veteran, Friedman brings a unique skill set to the table.
Salsa Fresca Mexican Grill announced plans to continue its growth over the coming year. Emerging stronger than ever from the pandemic, Salsa Fresca welcomed Eric Friedman, a former Team Director for New England at Chipotle, as its new COO to lead its growth initiatives. Growth plans include doubling the number of restaurants over the next 12 months while continuing the regional chain’s successful formula, inclusive culture and focus on creating a welcoming environment at every location.
Friedman will lead Salsa Fresca’s growth plans include adding more corporate stores as well as franchise units. “We thrived throughout the pandemic because we were able to adapt, and even with our lobbies shut down, we did a tremendous amount of volume, which was an amazing thing for us,” says Marc Miles, co-owner of Salsa Fresca Mexican Grill. “Our continued success and growth lies in our ability to continually evolve, making each customer’s experience the best it can be, and making Salsa Fresca the best possible place to work for our employees. Even as we grow, our plans are to keep that same successful culture and personality we have today.”