“FARFETCH provides an immersive shopping experience using 3D Body Mesh and voice-enabled controls, so you can ask for items you’re looking to browse and try on instantly with AR,” said Snap.
The new technology comes after a survey commissioned by Snap found that demand for AR shopping has accelerated during the coronavirus pandemic, with 94 per cent of people expecting to use AR for shopping the same amount of more in 2022 compared to 2021.
On average, more than 200 million people engage with AR technology on Snapchat everyday, said the company in its survey report.
According to the report, over half of consumers want to use AR technology as a “risk-free, try before you buy experience”, with 56 per cent agreeing the technology gives them more confidence about product quality.
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