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“FARFETCH provides an immersive shopping experience using 3D Body Mesh and voice-enabled controls, so you can ask for items you’re looking to browse and try on instantly with AR,” said Snap.
The new technology comes after a survey commissioned by Snap found that demand for AR shopping has accelerated during the coronavirus pandemic, with 94 per cent of people expecting to use AR for shopping the same amount of more in 2022 compared to 2021.
On average, more than 200 million people engage with AR technology on Snapchat everyday, said the company in its survey report.
According to the report, over half of consumers want to use AR technology as a “risk-free, try before you buy experience”, with 56 per cent agreeing the technology gives them more confidence about product quality.
Virtual Try-On Is More Than A Pandemic Trend And These Brands Are Reaping The Rewards forbes.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from forbes.com Daily Mail and Mail on Sunday newspapers.
Snap emphasizes commerce in updates to its camera and AR platforms
At Snap’s Partner Summit, the company announced a number of updates to the company’s developer tools and AR-focused Lens Studio, including several focused on bringing shopping deeper into the Snapchat experience.
One of the cooler updates involved the company’s computer vision Scan product, which analyzes content in a user’s camera feed to quickly bring up relevant information. Snap says the feature is used by around 170 million users per month. Scan, which has now been given more prominent placement inside the camera section of the app, has been upgraded with commerce capabilities with a feature called Screenshop.