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What Does Follow up Have to do with a Bag of Potato Chips?

What Does Follow up Have to do with a Bag of Potato Chips?
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Prepare for the New Year with Some Old Ideas

  KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. I’d like to look at the table of contents from a great book on selling skills… Chapter 1… Begin by Talking to Him: Learn Your Customer’s Hobbies Personal Likes and Dislikes. Base Your Approach on These Then Show Goods. Chapter 2… Use More Ear and Less Tongue: Give Your Customer the Center of the Stage. The Main Thing Is not to Talk but to Sell.

It was just an ordinary flight from Ft Lauderdale

  KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. “Welcome to First Class.” said Captain Marty Bell. Startled, I stopped what I was doing to listen. I’ve taken more than 250 flights in the last two years, and this is the first time I have ever seen the pilot mingle with the passengers before the flight. ( Passenger is the airline’s poorly chosen euphemism they substitute for the real word,

Make the communication before you make the sale

  KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. Nido Qubein is a great communicator. One of the finest communicators in the world. The best part about that is that he has dedicated his career to teaching others his expertise. Sharing his gift. How did he get to be a great communicator, you ask? Nido had to deal with change. Big change. It seems that the bigger the changes, the bigger the opportunity for achievement.

What Does the Local News Have to do with Selling? Nothing!

  KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. Watching the local news there’s a great use of your time. Thirty to sixty minutes a day of useless information presented in 100% problem format.  “If it bleeds it leads.” That’s the local news philosophy of presenting information. How does that affect your sales? In the worst ways possible. No one cares that Billy got all A’s on his report card, or Mary earned her girl scout badge. Good news doesn’t sell, therefore it’s omitted. Rather what you get is distorted, negative information about two to three percent of the people affecting those who view it in the worst way possible.

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