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  KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com. I’d like to look at the table of contents from a great book on selling skills… Chapter 1… Begin by Talking to Him: Learn Your Customer’s Hobbies Personal Likes and Dislikes. Base Your Approach on These Then Show Goods. Chapter 2… Use More Ear and Less Tongue: Give Your Customer the Center of the Stage. The Main Thing Is not to Talk but to Sell.

Herbert cassonYour approach on these then show goodsGoodwill for your firmYour customer the centerSales bibleLittle red bookLittle gold bookLearn your customerHobbies personal likesBase your approachThese then showUse more earLess tongueGive your customerInput serviceStudy your customer