KING OF SALES, The author of thirteen best-selling books including The Sales Bible, The Little Red Book of Selling, and The Little Gold Book of Yes! Attitude. His real-world ideas and content are also available as online courses at www.GitomerLearningAcademy.com.
Watching the local news thereâs a great use of your time. Thirty to sixty minutes a day of useless information presented in 100% problem format.
âIf it bleeds it leads.â Thatâs the local news philosophy of presenting information. How does that affect your sales? In the worst ways possible.
No one cares that Billy got all Aâs on his report card, or Mary earned her girl scout badge. Good news doesnât sell, therefore itâs omitted. Rather what you get is distorted, negative information about two to three percent of the people affecting those who view it in the worst way possible.