the real thing. maggie has been following this growing trend. hi there. hey there. when is the last time someone lit up next to you in a restaurant? that may be changing because of these electronic cigarettes. sales are soaring and big name investors are getting on board. you ve come a long way baby reporter: it s been decades since cigarettes like virginia slims were considered trendy and fashionable. when madman fame could light up at will and getting a carton of cigarettes was considered an appropriate holiday gift. it looks so bright and colorful under your christmas tree. today with the dangers of it plastered on every packet. led light in here. a new generation of smokeless cigarettes are gaining investor attention and even celebrity support. this is remarkable. i know! to the dismay of some in the health industry who worry about their safety, sales are rising.
e-cigarette sales are expected to double to 1 billion market with dozen of brands to choose from. investors who used to smoke out. former facebook president and brains behind napster is among the investors pouring $75 million into njoy. bedford slims a start-up based in brooklyn is attracting outside interests. i started on about 5 thousand dollar investment and throughout that course of the year, i raised about $15,000. reporter: and don t think big tobacco isn t sniffing out opportunity. today, we are unveiling our latest transformative product. that is fused, digital vapor cigarettes. reporter: r.j. reynolds the makers of camel and winston and salem cigarettes rolled out vuse. there will be some level of cannibalization but however it s
think wheat is bad but less bad than white, correct? it s a small difference. i would say it s a difference similar to if i tell you, unfiltered cigarettes like marlboros are bad for you and filtered cigarettes are less bad. by that line of logic, i d say let s smoke lots of salem cigarettes. so here s the interesting thing, if people should not eat as much wheat, then, maybe they should go to some of that gluten free stuff that you see in the grocery store. my daughter, in fact, has a friend who can t eat wheat so i always have it on hand. but you say that that s not necessarily the best choice either. exactly. we don t want to replace one problem with yet another problem. so the problem is the gluten free world, that is the processed foods used to replace the gluten products like bread is that even if some multigrain gluten free bread, it s always