Best Media Info: Pointing out that direct-to-consumer (D2C) services allow seamless transition from awareness to fulfilment, Santhanam emphasised the importance of reaching the right customers with the right context| Marketing News
Best Media Info: BestMediaInfo.com spoke to print media publishers and advertisers to delve deeper into the challenges that the industry faces while attempting to measure print media in absence of IRS| Print News
Best Media Info: In the panel discussion at Goafest 2023, the importance of holding agencies accountable for outcomes, not for saving clients' money, was highlighted| Goafest 2023 News
Best Media Info: The session on day 2 of Goafest 2023 drove conversations around the future of connected devices, which enables effortless communication and data sharing| Goafest 2023 News
Enterprise risk management is a powerful strategy to identify, assess and manage risks across the business. For insurers, two ERM objectives are critical: