Consumers set to spend more online during Ramadan
Festivities around Ramadan result in an increase in both in-store and online shopping.
Sajid Azmi, founder and chief executive o of Yegertek.
Mohammed Ali Yusuf, MENAP regional manager at Checkout.com.
Consumers in the UAE and Saudi Arabia have noted a strong inclination towards online shopping.
This holy month of Ramadan will witness a dynamic shift on how residents will buy goods and services given the surge in online shopping and digital payments across Mena region. A new survey from Checkout.com a leading global payment solution provider suggests there will be an even greater surge in online shopping during the upcoming Ramadan period. The survey was commissioned by Checkout.com and conducted by YouGov, polling 1,000 consumers in both the UAE and Saudi Arabia during the period of March 23 – 28, 2021.
AI key to customer growth
Great customer experiences and a high quality of engagement will be the key for businesses for thrive.
96 per cent of UAE sales people say operations are becoming more strategic.
Artificial intelligence (AI) is enabling businesses to be innovative when it comes to customer relationship management (CRM) as think tanks estimate that CRM-related AI would raise global business revenue by $1.1 trillion by the end of 2021.
CRM has gained a top priority as the world and businesses are compelled to deal with faceless consumers. The outbreak of Covid-19 accelerated digital marketing, making it mandatory to enrich personal experience of consumers that helps to consolidate long-term brand loyalty.
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