AI key to customer growth
Great customer experiences and a high quality of engagement will be the key for businesses for thrive.
96 per cent of UAE sales people say operations are becoming more strategic.
Artificial intelligence (AI) is enabling businesses to be innovative when it comes to customer relationship management (CRM) as think tanks estimate that CRM-related AI would raise global business revenue by $1.1 trillion by the end of 2021.
CRM has gained a top priority as the world and businesses are compelled to deal with faceless consumers. The outbreak of Covid-19 accelerated digital marketing, making it mandatory to enrich personal experience of consumers that helps to consolidate long-term brand loyalty.