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Keerthi Tummala was a rebel in her small town of Tanuku in Andhra Pradesh for choosing to pursue fashion. Upon expressing her wish to study fashion and textile design in Milan, her family members thought it was safer to spend the money on her wedding than fund her education.
“In 2004, choosing a career in fashion was unthinkable in my town. If you were not opting for engineering or medicine, you were off the charts. But my mother s support pulled me through and I moved to Milan in 2005,” Keerthi recalls.
A graduate from Instituto Europeo di Design, she bagged several design internships in Italy before moving to Delhi in 2010. Back in India, she continued to work with major design firms like Ralph Lauren, where she forecast trends and developed seasonal collections, and travelled around the world to discover fabric innovations and for research.