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The evolution of Indian snacking: Health consciousness meets traditional flavours

While health considerations play a role in buying decisions, taste often takes precedence. Thus, even snacks like chips, which aren t typically seen as healthy, maintain strong sales

Soybean Derivatives Market to Experience Robust Growth at a 7 6% CAGR from 2023 to 2027, Fueled by Rising Vegan Population and Expanding Product Offerings

Saffola Soya Bhurji positions itself as tasty and versatile snack for small hunger in latest ad films: Best Media Info

Best Media Info: Conceptualised by Mullen Lintas, the campaign ‘Aise waise, Kaise bhi khao, Apni Chhoti Bhook Mitao’ is the first ever campaign by Marico’s expanded plant-based protein portfolio| Ad Craft News

Saffola Soya Bhurji Cook-Off judged by Kunal Kapur and Rannvijay Singha

Saffola Presents India s First-Ever Soya Bhurji Cook-Off Judged by Celebrity Chef Kunal Kapur Along with Rannvijay Singha

New Delhi [India], January 12 (ANI/NewsVoir): Marico Limited, one of India's leading FMCG companies today unveiled the all-new Saffola Soya Bhurji in a unique, never-seen-before Snack It Up Cook-off event - A live competition between 10 of the most popular bhurji chefs from across the country who fought it out for the title of the ultimate snacking champion! Kicking off this event on a higher note, Celebrity Chef and brand ambassador, Chef Kunal Kapur along with leading actor and TV personality, Rannvijay Singha launched the highly-anticipated product as a healthy yet tasty snacking solution thereby unveiling the secret to #NoMoreChotiBhookh across all age groups! This first-ever cook-off by Saffola Soya caused a viral stir amongst both, locals and nationwide consumers. Moving beyond the easy-to-make and tasty snacking options, 2022 saw a cult following towards guilt-free, healthy yet tasty snacking habits. While we crave the magic of scrumptious food flavors that keep us drooling

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