Keshub Mahindra became the chairman of Mahindra & Mahindra in 1963. He played a major role in taking the Mahindra group to the top league in the automobile industry in the 90s and 2000s.
Keshub Mahindra played a pivotal role in the transformation of Mahindra & Mahindra from a mere assembler of Willys Jeeps in India to a diversified conglomerate.