Sabyasachi's ad campaign very quickly went viral, albeit for the wrong reasons. Sabyasachi's new collection, titled 'Intimate Fine Jewellery', featured models flaunting the fashion house's newly launched mangalsutra.
Narottam Mishra said that if the "objectionable and obscene advertisement" is not withdrawn withdrawn in 24 hours, action would be taken against the jeweller. The ad has now been withdrawn.
Madhya Pradesh minister Narottam Mishra on Sunday issued a 24-hour ultimatum to fashion and jewellery designer Sabyasachi Mukherjee to withdraw the advertisement with "objectionable and obscene" portrayal of mangalsutra or else face statutory action.
Fashion and jewellery designer Sabyasachi Mukherjee has received a 24-hour ultimatum to withdraw the advertisement with "objectionable and obscene" portrayal of mangalsutra.