i m j.j. ramberg and with welcome to your business, the show dedicated to giving you tips and advice to help your small business grow. the latino market is one of the fastest growing segments of the u.s. economy. smart entrepreneurs everywhere are trying to figure out how to better serve this sector. so we went to dallas, texas, to talk to one entrepreneur who seems to have cracked the code. [ speaking in spanish ] they use commercials like this spoof of melodramas to engage its core customers. we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. antonio is the dallas-based founder and owner of pizza patron, a chain of more than 100 fast food franchises. this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. a marketing consultant to some of
i m j.j. ramberg and with welcome to your business, the show dedicated to giving you tips and advice to help your small business grow. the latino market is one of the fastest growing segments of the u.s. economy. smart entrepreneurs everywhere are trying to figure out how to better serve this sector. so we went to dallas, texas, to talk to one entrepreneur who seems to have cracked the code. [ speaking in spanish ] they use commercials like this spoof of melodramas to engage its core customers. we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. antonio is the dallas-based founder and owner of pizza patron, a chain of more than 100 fast food franchises. this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. a marketing consultant to some of
hi there, everyone. i m j.j. ramberg and with welcome to your business, the show dedicated to giving you tips and advice to help your small business grow. the latino market is one of the fastest growing segments of the u.s. economy. smart entrepreneurs everywhere are trying to figure out how to better serve this sector. so we went to dallas, texas, to talk to one entrepreneur who seems to have cracked the code. [ speaking in spanish ] they use commercials like this spoof of melodramas to engage its core customers. we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. antonio is the dallas-based founder and owner of pizza pa patron, a chain of more than 100 fast food franchises. this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. a marketing