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Plowing for votes on Long Island
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i do the bookings. i do that very well. i like to think. reporter: it s been operating in this tiny basement since it was started by lorraine s husband, max gordon, 75 years ago. he opened this club in 1935. it was not a jazz club then. it was the same room, but it did not jazz, it was poetry readings. this was max s office. there s a picture of max, sitting right here in this spot. this is the same terrible, ugly desk, i dare not get rid of it. my father, max, sat down very strong roots. reporter: these days, debora gordon helps her mother run the club her father created. what is that? it just came. reporter: what s the secret to the vanguard s long survival? it might be knowing what to change and when. through the 40s, 50s, and 60s, they shifted from poetry to jazz and the business model shifted too. we don t serve food. i have no food bills. that could eat up half of your business. we threw the food out when the chef died, the restaurant part
i m j.j. ramberg and with welcome to your business, the show dedicated to giving you tips and advice to help your small business grow. the latino market is one of the fastest growing segments of the u.s. economy. smart entrepreneurs everywhere are trying to figure out how to better serve this sector. so we went to dallas, texas, to talk to one entrepreneur who seems to have cracked the code. [ speaking in spanish ] they use commercials like this spoof of melodramas to engage its core customers. we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. antonio is the dallas-based founder and owner of pizza patron, a chain of more than 100 fast food franchises. this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. a marketing consultant to some of
i m j.j. ramberg and with welcome to your business, the show dedicated to giving you tips and advice to help your small business grow. the latino market is one of the fastest growing segments of the u.s. economy. smart entrepreneurs everywhere are trying to figure out how to better serve this sector. so we went to dallas, texas, to talk to one entrepreneur who seems to have cracked the code. [ speaking in spanish ] they use commercials like this spoof of melodramas to engage its core customers. we have what we call a core customer profile, a foreign born or first generation hispanic residing in the u.s., spanish language preferred, and typically blue collar profession, household income under $50,000. antonio is the dallas-based founder and owner of pizza patron, a chain of more than 100 fast food franchises. this is a community of 50 million plus strong in the u.s. by 2015 hispanic consumer purchasing power will be $1.5 trillion. a marketing consultant to some of
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