/PRNewswire/ Saatchi & Saatchi New York announced today that Chief Creative Officer Daniel Lobatón and new Chief Strategy Officer Raig Adolfo will serve as.
July 26 2021, 10:44 am | BY Ricki Green | 6 Comments
KiwiPlates has launched a new brand commercial from Saatchi & Saatchi New Zealand. The spot is a sweet love story set against the nostalgic backdrop of a roller skating rink and featuring the classic love song, I Love You Always Forever by Donna Lewis.
The campaign marks a slightly new approach for the KiwiPlates brand in showing how personalised plates can represent something truly meaningful in people’s lives.
Says Karl Plank, marketing manager of KiwiPlates: “Plates are commonly known for being fun and getting attention , but many people get them to celebrate things that are important to them. We wanted to shine a light on this aspect of personalised plates as a way to reach people who might not have considered one before.”
KiwiPlates has launched a new brand commercial in collaboration with Saatchi & Saatchi New Zealand. The nostalgic one-minute spot is backed by Donna Lewis’s classic, I Love You Always Forever
Set in a roller skating rink, the ad features the first moments of a love story before jumping to a future filled with happiness. The campaign marks a slightly new approach for the KiwiPlates brand in showing how personalized plates can represent those special moments.
“Plates are commonly known for being fun and getting attention, but many people get them to celebrate things that are important to them. We wanted to shine a light on this aspect of personalised plates as a way to reach people who might not have considered one before,” said Karl Plank, marketing manager of KiwiPlates.
After just over a year since joining BBH London as chief creative officer from Clemenger BBDO Melbourne, Stephen de Wolf has resigned for family reasons to return to Australia. Worldwide chief creative officer Joakim (Jab) Borgström will return to London and will take up the CCO role alongside his g
May 21 2021, 4:45 pm | BY Ricki Green | No Comments
The winners of the 42nd annual AWARD Awards were announced this afternoon at a live-streamed virtual ceremony celebrating the most outstanding creative advertising in the Asia Pacific region. CHE Proximity has been named Agency Network of the Year; Revolver has taken out Production Company of the Year and NRMA won Marketing Team of the Year.
A total of 58 Gold pencils were awarded across 25 different campaigns, with a further 58 Silver and 117 Bronze pencils awarded.
CHE Proximity, which took home eight Gold pencils – four each for its First Saturday and Where Babies Come From campaigns – was crowned Agency Network of the Year. This is the first time this award has been handed out in its new form following a major overhaul of the AWARD Awards in 2020 which repositioned the Network of the Year category to recognise specific agency brands instead of holding companies as in past years.