KiwiPlates has launched a new brand commercial in collaboration with Saatchi & Saatchi New Zealand. The nostalgic one-minute spot is backed by Donna Lewis’s classic, I Love You Always Forever
Set in a roller skating rink, the ad features the first moments of a love story before jumping to a future filled with happiness. The campaign marks a slightly new approach for the KiwiPlates brand in showing how personalized plates can represent those special moments.
“Plates are commonly known for being fun and getting attention, but many people get them to celebrate things that are important to them. We wanted to shine a light on this aspect of personalised plates as a way to reach people who might not have considered one before,” said Karl Plank, marketing manager of KiwiPlates.