Agency: Wieden+Kennedy Tokyo
This film garnered international attention (and a spot on our list of the best ads about diversity, equity and inclusion) for shedding light on racism by way of depicting the ‘real life experience’ of a mixed-race teenager. While some praised Nike for shining a light on racism in Japan, others were upset that an international brand waded into a local discussion and chose to depict the country poorly. Even if Ad Nut cannot coherently comment on systemic discrimination in Japan, Ad Nut is of the opinion that the ‘real life experience’ of a teenager should never be invalidated. Plus, the writing, the music, and the editing are mesmerising from start to finish .
December 16 2020, 12:41 pm | BY Ricki Green | 2 Comments
When it comes to symbols of luck, the lucky cat is right up there with four-leaf clovers and horseshoes. And so, for Select Harvests’ nut brand Lucky Nuts choosing the feline as a talisman for its latest ‘Eat lucky. Live lucky’ campaign was a no-brainer. The result is a 60-second clip so mesmerising that even after a few watches you find yourself drawn back for more.
Directed by Jae Morrison from Finch and conceptualised by Saatchi & Saatchi Melbourne, the film follows one cat from the moment they wake up and hit their alarm through to a day of utter madness. From an auction where they just so happen to raise their ever-moving hand each time the price is increased to a nail salon experience that would be hard work for even the steadiest hands out there, this lucky cat has done it all.