Agency: Wieden+Kennedy Tokyo
This film garnered international attention (and a spot on our list of the best ads about diversity, equity and inclusion) for shedding light on racism by way of depicting the ‘real life experience’ of a mixed-race teenager. While some praised Nike for shining a light on racism in Japan, others were upset that an international brand waded into a local discussion and chose to depict the country poorly. Even if Ad Nut cannot coherently comment on systemic discrimination in Japan, Ad Nut is of the opinion that the ‘real life experience’ of a teenager should never be invalidated. Plus, the writing, the music, and the editing are mesmerising from start to finish .