The Ad Council Appoints 18 New Members to its Board of Directors
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Do we need a National COVID-19 Vaccination Awareness Day ?
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© Courtesy of Veterans Coalition for Vaccination
A coalition of ad companies and a veterans group have joined forces for an ad campaign reminiscent of Rosie the Riveter, urging Americans to get vaccinated.
In a press release on BusinessWire, a coalition of tech platforms and ad companies including DailyMotion and the Ad Council announced a partnership with the Veterans Coalition for Vaccination (VCV) around an ad campaign depicting various Americans striking the Rosie the Riveter pose while showing off their vaccination bandage.
“As the Covid-19 crisis continues, even as the vaccines rollout, the advertising industry has an inherent duty to support fact-based journalism and to ensure continued access to accurate and timely information,” AdTechCares co-founder Ryanne Laredo said in the news release.
How do you solve a problem like misinformation during a pandemic?
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