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Crispin Porter Bogusky was the hottest agency of the 2000s, but is now a shadow of its former self.
Its founder and titan of modern advertising, Alex Bogusky, left and returned in 2018 but failed to revive it.
It suffered leadership changes and failed to keep up with advertising s shift to a data-based approach.
Editor s note: This article originally published in December and has since been updated.
In August 2018, Crispin Porter Bogusky employees gathered in the ad agency s Boulder office for a town hall meeting.
Additionally, CPB announced that it will be promoting Group Account Director Jacqueline Redmond to director of account management and that it has begun a search for a chief strategy officer.
Along with the people moves, CPB itself will be moving. In July 2021, it will be leaving its Boulder headquarters for a new office in the heart of Denver. The new space occupies 20,000 square feet, a much smaller footprint compared to the approximately 60,000 square feet it has had in Boulder for the past 14 years.
Last year, Ad Age reported that MDC CEO Mark Penn had issued a memo to execs looking to save cost by cutting back on real estate, but CPB insists that the move to Denver is not a savings measure. The agency cites Denver’s central location as well as its diversity as key factors behind the decision.