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MDC Partners (MDCA) Agency CPB Names Marianne Malina Global CEO
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NEW YORK, April 13, 2021 /PRNewswire/ CPB today announced the arrival of industry heavyweight and former GSD&M President, Marianne Malina, who will helm the company as Global CEO, beginning May 17th. Malina joins an expanding leadership team, including recently hired Chief Creative Officer, Jorge Calleja, and CPB veteran and Managing Director, Ryan Skubic, in reshaping the storied industry leader for the modern era. We welcome Marianne to the growing MDC family, said Mark Penn, Chairman and CEO of MDC Partners. CPB has always stood for disruptive and effective marketing, and this appointment underscores our commitment to bringing the agency every resource it needs to grow and succeed.
Sollenberg is the latest in a string of top execs to leave. Danielle Whalen Aldrich, exec VP and president, last spring departed quietly from the shop, which is principally being run now by Ryan Skubic, managing director.
When Sollenberg first arrived at the agency, among the first tasks Chairman Chuck Porter had for him was to rethink CPB’s overall creative structure, starting with the Boulder office. “We have allowed ourselves to become a little more hierarchical than I d like to be,” Porter said at the time. “I m not positive that the people doing the work are close enough to the clients, so I want him to think about getting the actual makers of the work closer to the people we re doing the work for.”
Crispin Porter + Bogusky to move headquarters from Boulder to Denver
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A Boulder-born advertising firm that handled marketing for some of the world’s biggest brands is leaving for Denver.
Crispin Porter + Bogusky is in the process of moving from Gunbarrel to a 20,000-square-foot office in McGregor Square in Denver’s LoDo District, according to a statement from the company. The move is expected to end in July.
The move was
first reported by trade publication AdAge last month.
In a statement, managing director Ryan Skubic said that the state’s capital has a “diversity and vibrant culture” that matches the firm’s future plans.