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After entertaining millions of Indian cine-goers as their de-facto platform of choice for all things movies, Indiaâs leading entertainment destination BookMyShow is all set to usher in a whole new movie-watching experience. Contributing to the Make-In-India story, BookMyShow has rolled out âBookMyShow Streamâ - Indiaâs largest homegrown Transaction Video-on-Demand (TVOD) streaming platform.
With over 600 movie titles and 72,000+ hours of content, BookMyShow Stream will feature a handpicked, specially curated library of some of the best, celebrated and award-winning films and content from around the world along with India that users can Rent or Buy and watch. With over 22,000 hours of content being Exclusive to the platform at launch, BookMyShow Stream will feature multiple marquee Premieres every Friday.
By siliconindia | Friday, 05 February 2021, 13:38 Hrs Homegrown movie and events ticketing platform BookMyShow on Friday rolled out a transaction video-on-demand (TVOD) streaming platform in India that offers users the option to rent a movie for a finite duration or buy it for unlimited access. The move comes at a time when the Covid-19 pandemic greatly disrupted the movie viewing experience as restrictions kept theaters out of bounds for audience for months. With over 600 movie titles and over 72,000 hours of content, BookMyShow Stream will feature films and content from around the world along with India, the platform said. With over 22,000 hours of content being Exclusive to the platform at launch, BookMyShow Stream will feature multiple marquee Premieres every Friday, it added.
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BookMyShow Stream will be the first Indian service to follow the similar model to offer handpicked, curated library, customised to subscribers’ viewing patterns.
Ashish Saksena, COO - Cinemas, BookMyShow said that after getting into live events, it was a well thought out plan to get into streaming space, which will not be competitive, but complementary to the existing cinema ticketing business.
“BookMyShow Stream is a natural extension of our cinemas business and respects the existing theatrical windows for content. It will empower users to pay only for the content that they watch - a prevalent trend in other global cinema markets, as yet untapped at scale in India,” Saksena said. “The idea is to give viewers the best of global cinema right to their personal screens.”