FMCG: Consumer goods companies are using various strategies to navigate price elasticity and maintain sales in rural markets. They offer less for the same price to combat inflation, but also introduce larger packs with higher prices. To cater to different consumer segments, bridge packs offering better price-weight value have become popular.
Consumer goods companies are using various strategies to navigate price elasticity and maintain sales in rural markets. They offer less for the same price to combat inflation, but also introduce larger packs with higher prices. To cater to different consumer segments, bridge packs offering better price-weight value have become popular.