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What Message Appeal and Messenger Are Most Persuasive for COVID-19 Vaccine Uptake: Results from a 5-country Survey in India, Indonesia, Kenya, Nigeria, and Ukraine

"To increase vaccine acceptance, identifying preferences for appeals and messengers is paramount." The COVID-19 vaccine has faced significant hesitancy and low uptake globally.

Message Testing in India for COVID-19 Vaccine Uptake: What Appeal and What Messenger Are Most Persuasive?

Message Testing in India for COVID-19 Vaccine Uptake: What Appeal and What Messenger Are Most Persuasive?
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Understanding Determinants of Vaccine Hesitancy and Acceptance in India: A Qualitative Study of Government Officials and Civil Society Stakeholders

"These data serve as a baseline for further research and programmatic efforts to understand hesitancy and intervene at individual and group, contextual, and vaccine/vaccination-specific levels to address misinformation and promote vaccine confidence in India." Vaccine hesitancy is complex, context specific, and driven by multiple influences.

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