In light of Embracer s acquisition of Borderlands creator Gearbox, just part of a multi-company purchase announcement, I thought I d look at an issue that I presume a lot of readers have been thinking about recently. Possibly while wearing money hats.
Why are some companies in the game biz from Embracer Group to Keywords to EG7 and beyond going on studio buying sprees right now? (I did make a joke late last year after Embracer bought 12 game studios and a PR firm recently: Scoop: Embracer Group planning to change its name to Katamari Entertainment. )
Should we be worried about it, why is it happening, and what are the larger financial underpinnings?