Healthy Confectionery: The move to ‘Better-For-You’ sweets and chocolate, post pandemic By Anthony Myers While the pandemic has raised interest in healthier eating to support overall health, this has also been mirrored by a growth in interest in comfort indulgence to ward of anxiety and stress. We look at current trends in our next webinar, on 1 June, and in this article, we look at latest research driving these trends.
In an upcoming webinar we ask if healthy confectionery is well placed with less sugar, less calories, smaller size packs to support a more balanced lifestyle as people come out of months of isolation with a new set of personal wellbeing priorities shaped by an increasingly holistic ideal of health and wellness that draws attention to individual needs, combined with those of the community and planet, as old habits are now consigned to the past.
Beneo doubling down on the clean label mega trend Beneo predicts to see significant growth in the market for chicory root, sugar beet, wheat and rice starches as consumers in 2021 demand cleaner but also natural easily recognisable ‘cupboard ingredients’.
With end consumers demanding the development of more balanced and healthy food products it can be a challenge for food manufacturers to balance reformulation using ingredients that consumers are not familiar but which offer a full nutritional profile that can address public health demands with the clean label and natural trend.
Rudy Wouters, Vice President of the Beneo Technology Center, told FoodNavigator that the ingredient supplier is focussed on innovating with a wide range of ingredients derived from chicory root, sugar beet, rice and wheat that are highly recognisable to consumers.