Healthy Confectionery: The move to ‘Better-For-You’ sweets and chocolate, post pandemic
By Anthony Myers
While the pandemic has raised interest in healthier eating to support overall health, this has also been mirrored by a growth in interest in comfort indulgence to ward of anxiety and stress. We look at current trends in our next webinar, on 1 June, and in this article, we look at latest research driving these trends.
In an upcoming webinar we ask if healthy confectionery is well placed with less sugar, less calories, smaller size packs to support a more balanced lifestyle as people come out of months of isolation with a new set of personal wellbeing priorities shaped by an increasingly holistic ideal of health and wellness that draws attention to individual needs, combined with those of the community and planet, as old habits are now consigned to the past.