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D4t4 Solutions Plc: Celebrus CDP Launches 1st Party Identity Graph and Profile Builder Capabilities
st party real-time Identity Graph as well as a
Profile Builder, which furthers the collect once, use many mantra of the Celebrus CDP and enables the efficient activation of customer data in downstream applications. Both features have been designed specifically to overcome immediate and inhibiting identity issues, enabling enterprises to create the highly relevant and timely moments that their consumers have come to expect, while also powering advanced data science and analytic use cases.
Identity is the crucial currency for building customer experiences in today s world. Challenges to third-party solutions as a result of the impacts of privacy measures such as Apple s Intelligent Tracking Prevention (ITP), browser restrictions, and privacy legislation such as GDPR and CPRA, have rendered most platforms incapable of managing Identity in any meaningful way.
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D4t4 Solutions Plc (AIM: D4t4, the Group or D4t4 ), the AIM-listed data solutions provider, has launched two new capabilities for its world leading enterprise Celebrus Customer Data Platform (CDP). With immediate general availability, D4t4 s Celebrus CDP can now connect seamlessly and instantly, via newly enhanced connectors, directly to global partner Pegasystems Inc (NASDAQ:PEGA, Pega ), v8.6 Customer Decision Hub (CDH) and Customer Profile Designer, as announced at the PegaWorld iNspire event this week.
Both organizations recognised that many enterprises have accelerated their digital transformation programs and prioritized the importance of delivering a top-class online customer experience in response to the pandemic. To achieve this, they need to feed their decisioning system with the most complete, compliant, individual-level digital behaviour data from all touchpoints, at scale, to power relevant, contextualized offers and messaging in real-time, for every customer.