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D4t4 Solutions Plc (AIM: D4t4, the Group or D4t4 ), the AIM-listed data solutions provider, has launched two new capabilities for its world leading enterprise Celebrus Customer Data Platform (CDP). With immediate general availability, D4t4 s Celebrus CDP can now connect seamlessly and instantly, via newly enhanced connectors, directly to global partner Pegasystems Inc (NASDAQ:PEGA, Pega ), v8.6 Customer Decision Hub (CDH) and Customer Profile Designer, as announced at the PegaWorld iNspire event this week.
Both organizations recognised that many enterprises have accelerated their digital transformation programs and prioritized the importance of delivering a top-class online customer experience in response to the pandemic. To achieve this, they need to feed their decisioning system with the most complete, compliant, individual-level digital behaviour data from all touchpoints, at scale, to power relevant, contextualized offers and messaging in real-time, for every customer.