Article by Social Share
The new theme of the Barbados Tourism Marketing Inc. (BTMI) which was launched to the world last week is now under more scrutiny.
BTMI chairman Roseanne Myers told the
DAILY NATION yesterday that certain information had come to their attention since the launch of the country’s new
Little Island, Big Barbados theme, indicating it was a virtual carbon copy to that of a number of other tourist-island destinations across the world and inclusive of the Eastern Caribbean.
“I have seen this and am doing an internal review so we can get the full details and history to be able to respond. An internal discussion has commenced, and further comment will be made thereafter,” Myers said, after a collage of pictures displaying the many other destinations using the Little Island theme started making the rounds on social media.
President of the Democratic Labour Party (DLP), Verla de Peiza feels Barbadian taxpayers should get their money back after the job done by the Barbados Tourism Marketing Inc. (BTMI) in relaunching the island s tourism product. Her comments come after it trended on social media over the weeked that BTMI s
Barbados Today May 24, 2021
The Democratic Labour Party (DLP) Monday charged that the island’s tourism officials spent thousands on the new tourism theme:
Little Island, Big Barbados saying it has already been used by several countries. The DLP charges that it is a significant blunder and taxpayers deserve a return of the substantial funds spent on the initiative.
Below is the full DLP statement:
Give us back our money
Barbados taxpayers were appalled to learn last week that this country paid approximately three-quarters of a million dollars for a tourism promotion tag line that other countries already use.
It is alleged that we forked out approximately US $375,000 (BDS$750,000) for the tag line “Little Island, Big Barbados”.
Atlantis Sub boss rises confidently
Article by April 28, 2021
What is it like when the boss shares with her team that she is going through similar struggles and anxieties about the COVID-19 pandemic? That she worries about the viability of the company she ran for decades, and its ability to pay employees, she has come to regard as family.
Roseanne Myers, the general manager of Atlantis Submarines Barbados and a stalwart of the island’s tourism sector, was unafraid to share her experiences, trials, triumphs, and faith in her company’s resilience, and that of Barbados, to rise from the devastation caused by the pandemic.
Social Share
Veteran tourism professional Cheryl Carter has been appointed Barbados Tourism Marketing Inc’s (BTMI) Interim Head of Global Markets.
Carter, who is currently BTMI director for the UK market, brings 26 years’ experience to the temporary acting position, following the departure of tourism veteran Petra Roach whom the BTMI had appointed to the newly-created post in 2019.
Roach was acting as BTMI chief executive officer when she resigned earlier this month. She has taken up the job as CEO of the Grenada Tourism Authority (GTA), an announcement made by the GTA one day after news of Roach’s resignation broke.