DLP knocks tourism theme: Little Island, Big Barbados

Barbados Today
May 24, 2021
The Democratic Labour Party  (DLP) Monday charged that the island’s tourism officials spent thousands on the new tourism theme:
Little Island, Big Barbados saying it has already been used by several countries. The DLP charges that it is a significant blunder and taxpayers deserve a return of the substantial funds spent on the initiative.
Below is the full DLP statement:
Give us back our money
Barbados taxpayers were appalled to learn last week that this country paid approximately three-quarters of a million dollars for a tourism promotion tag line that other countries already use.
It is alleged that we forked out approximately US $375,000 (BDS$750,000) for the tag line “Little Island, Big  Barbados”.

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