A Swiggy Instamart spokesperson told ETRetail that the company stocked up more than 1.5 million roses and witnessed up to 25 per cent more orders in the early hours of Rose Day.
According to Blinkit CEO Albinder Dhindsa, the quick commerce company had already delivered more roses by 11 am on Rose Day 2024 than it did all day in 2023.
Roses have been selling like hot cakes since the start of this financial year, breaking previous records. And Valentine's Day is putting cherry on top. Floriculturists from Bengaluru and the surrounding places have hit a jackpot this year after having suffered losses in the last two years due to Covid-19. Although the peak February season starts only on the ninth, the
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