What we’ve been witnessing in the past few years particularly with automakers and Tier 1 suppliers investing in software-defined vehicle development means .
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Are you ready for the two major shifts impacting automotive hardware and software? In this blog, Ron DiGiuseppe examines how both vehicle virtualization .
Car Industry Changing Under The Hood
Auto electronics are becoming more centralized, connected, and complex, and the entire supply chain is realigning around those shifts.
After an initial burst of autonomous activity, the automotive ecosystem regrouped, re-evaluated its goals, and is now ready to begin deploying new technologies made possible by modern development approaches and forward-looking vehicle architectures.
The pandemic hurt vehicle sales in 2020, but it also gave the OEMs a chance to catch their breath. Panic over announcements from other carmakers about fully autonomous vehicles in 2018 and 2019 have subsided, and reality has set in.
“People have had time to stop and think and realized they had better get started on something here, and it’s centered around trying to intersect the 2025 – 2026 model year,” observed David Fritz, senior director for Autonomous and ADAS at Siemens Digital Industries Software. “The world’s leading automotive OEMs are now prepar