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Habanos S A Celebrating Year of the Dragon With Montecristo Brillantes
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Under normal circumstances this time of year would be firmly marked in the calendars of cigar aficionados across the globe.
Since 1999 the last week of February has seen Havana host the annual Habanos festival, a celebration of Cuba’s most famous export and a chance for distributors, journalists and keen collectors to descend on the spiritual home of cigars to find out what new releases are planned for the year ahead.
As with so many other large gatherings, the 2021 edition has been scrapped, leaving those of us with an interest in the traditional announcements in a bit of confusion.
The festival has not been the only aspect of the cigar industry to be affected by the events of the last 12 months.
Share Photos/Habanos S.A.
According to the Chinese zodiac, 2021 marks the Year of the Ox, and there’s a Cuban cigar made especially to commemorate the Chinese New Year, the Hoyo de Monterrey Primaveras. This new cigar will fittingly get its global release in Hong Kong, in a virtual launch party engineered for today’s pandemic-ridden times.
Next Wednesday, on January 13, the cigar will be unveiled via a virtual party hosted by Pacific Cigar Co. Ltd., the Habanos distributor for most of southeast Asia. The next day, the Primaveras will go on sale throughout the Asia Pacific region.
Previewed at last year’s Habanos Festival, the Hoyo de Monterrey Primaveras cigars come in richly enameled 18-count boxes with words “Year of the Ox” printed prominently on the lid. The cigar measures 6 5/8 inches by 48 ring gauge, a size known as Hermosos No. 1 in Cuban cigar factories.