Saturday, 06 February, 2021, 16 : 00 PM [IST]
Hamburg, Germany
Transparency is the top trend of 2021, according to Innova Market Insights. Consumers want to know what ingredients are in their food, and where they come from. Accordingly, in addition to ethical and ecological considerations, clean label will continue to play a central role. The trend to a sustainable, healthier lifestyle is raising consumer expectations on foods and beverages. Sternchemie is addressing this new awareness and the higher quality expectations with new lecithin solutions. With this, the company is also responding to recent raw material fluctuations in non-GMO lecithin.
As a natural emulsifier, lecithin is a perfect fit with the clean label trend. Since soy lecithin has to be declared as an allergen, this is especially the case for lecithin from sunflower and rapeseed. Moreover, sunflower and rapeseed lecithin can be grown regionally. Non-GMO soy still has the dominant market
German company Sternchemie, a provider of lecithin for a variety of products including dairy alternatives, has introduced new lecithin solutions.
The company said it is also responding to recent raw material fluctuations in non-GMO lecithin. The coronavirus pandemic has had a negative effect on the supply chain. As a result, non-GMO soy lecithin – which still has the dominant market share – quality and availability have been greatly reduced, Sternchemie said. Because of this, other botanical sources such as sunflower and rapeseed, as well as alternative growing regions, in Europe for example, are becoming more and more important.
Sternchemie is responding to the market changes with new partnerships and an expanded product portfolio.