Inflation and other geo-political reasons can have a sizable impact on the gross margins and also the sales volume of leading companies, and with this some are also planning to curtail their ad spends in the coming festive season by up to 40%
Ohri, Chairman and CEO of FCB Group India, said that while the Cricket World Cup and festival season will act as a buoyant force to Indian ad spends, the second half of 2022 could also be challenging due to rising inflation, the slowing down of US economy and geopolitical challenges
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