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Trendspotting: Wintery weather cooling California crops

Mother Nature continues to play tricks. I mean, who doesn’t expect snow in Southern California? Reports from the West Coast suggest the inclement weather is having the biggest effect on commodities such as lettuce, cauliflower, broccoli and celery. Cauliflower prices specifically are up 8 percent over the previous week to $32. “In a few weeks, cauliflower markets will shift focus from western Arizona, to central California,” said Mark Campbell, founder and CEO of ProduceIQ. “A good bit of price volatility can be expected from cauliflower markets.”

Flavor 1st heading to SEPC on a positive note

Flavor 1st Growers & Packers, with eight generations of history behind it, grows and packs more than 30 different varieties of produce, all tracked from field to fork using state-of-the-art distribution programs, labeling and procedures. As it has since 1999, the company is looking forward to attending the Southeast Produce Council’s Southern Exposure show this year, exhibiting at booth No. 1045. 

BrightFarms expands with four new greenhouse hubs

BrightFarms is expanding with four new regional greenhouse hubs offering sustainably grown leafy greens to more people across the eastern and central U.S. The new locations will begin shipping to retailers in 2024 to help fulfill increasing demand. This expansion and commitment to innovation is expected to set BrightFarms up for tenfold revenue growth.

IPC launches limited-edition malted milkshake and fries ice cream

The Idaho Potato Commission is partnering with Van Leeuwen, a New York-based nationally beloved brand known for its made-from-scratch dairy and vegan ice creams, to create a limited-edition ice cream representing one of America’s favorite food pairings: Idaho potato French fries and milkshakes. The limited-edition malted milkshake flavored ice cream with French fry bites is available to purchase through Van Leeuwen’s website and in all scoop shops in Los Angeles and New York.

Keep your ears peeled for a crop full of excitement from Bland Farms

As Bland Farms embarks on a voyage to the Southeast Produce Council’s Southern Exposure Show on March 2, they head to the Final Frontier with stars in their eyes. And one southern star, in particular, will be lighting up booth No. 1033.  This year, one of the United States’ largest grower/packer/shipper of sweet onions will kick off its presence at the 2023 SEPC Southern Exposure Show with its new Southern Stars Promotion featuring country music star Billy Currington.  

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